Kindred secures license in the Netherlands

Kindred Group has been granted a gambling license by the Netherlands Gambling Authority. Thanks to this license, which is an important part of the Company’s strategy to operate in locally licensed markets, Kindred’s flagship brand Unibet will be able launch its Unibet.nl site in the coming days.

The license grants Kindred Group permission to operate in the Dutch market as of 8 June 2022. The approval from the Dutch Gambling Authority follows an extensive process to secure Kindred’s 20th local license and represents an important step in the Group’s ambition to increase its share of revenue from locally regulated markets. “The Netherlands is a large and important European market and one that we look forward to operating in with a local license. We have been advocating local license schemes for the past decade, and are thrilled that our newly awarded license in the Netherlands will allow us to deepen and develop our involvement in the Dutch society, as well as actively contribute to a fair and sustainable gambling market. As part of our long-term ambitions and strategy, we are eager to provide a safe, secure and entertaining gambling experience for Dutch customers”, said Henrik Tjärnström, CEO of Kindred Group.

“We are fully committed to establish Kindred’s role as a responsible, trustworthy and valuable gambling operator on the Dutch market through our flagship brand Unibet. Our corporate purpose to ‘transform gambling by being a trusted source of entertainment that contributes positively to society’ sits at the heart of our ‘Unibet Impact’ programme which is solely dedicated to foster a safer and more responsible online gambling industry. We want to convey entertainment to the Dutch society and are very keen on bringing the joy and excitement of sports to everyone”, added Anne-Jaap Snijders, Chief Commercial Officer, Kindred Group.