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Kindred invests in boxing in the United Kingdom

February 1, 2024

Kindred has invested in women’s boxing in the United Kingdom through a sponsorship with three world champion stars of the sport becoming brand ambassadors for Unibet, the Group’s flagship brand. The sponsorship is the largest ambassador deal with active female boxers in the UK in terms of sponsorship length and value.

Unibet has signed a 12-month sponsorship with the boxing trio Raven Chapman, Ellie Scotney, and Nina Hughes– driving Kindred’s ambitious new sponsorship model into women’s boxing. Raven Chapman, signed to Frank Warren’s Queensbury Promotions, is the WBC International Champion while Ellie Scotney is part of Shane McGuigan’s stable of fighters and recently became the IBF World Super- Bantamweight Champion with a victory over Cherneka Johnson. Nina Hughes has held the WBA Bantamweight world title since July 2022. “Interest in women’s boxing is booming, and we felt it was imperative for Kindred to double down on our commitment to the sport – and these three fantastic fighters in particular. We couldn’t think of three better brand ambassadors for Kindred, as they encapsulate everything that is great about boxing. We can’t wait for what the next year will bring for them all, and we hope that Kindred’s support helps drive them to even bigger and better achievements”, said Sam Mead, General Manager Kindred Group.

“Unibet has made a clear commitment to women’s boxing, and it’s exciting to be part of it. In speaking to them, it was clear that their ambitions for the sport match mine, and their support will be invaluable to me as my career develops”, added Raven Chapman.


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