Kindred Group signs new partnership with Kambi

Kindred Group has a signed a new agreement with long-term partner Kambi for their B2B sports betting services until the end of 2026. In addition, Kindred is extending its current proprietary Kindred Racing Platform into a full in-house Sportsbook platform, which reflects its long-term strategy of greater end-to-end control of its product offering and customer experience.

Kindred’s Sportsbook platform will combine in-house and third-party products to ensure a first-class end-to-end customer experience while lowering the Group’s supplier risk exposure. As such, Kambi’s technology and services will remain an integral part of Kindred’s Sportsbook offering and Kindred will continue to work with Kambi to evolve the partnership both during and beyond the current contract period. 

“As we increase our footprint across Europe, North America and Australia, and expand our revenue from locally regulated markets, we are taking a close look at how our product suite is set up. Our award-winning Kindred Racing Platform, developed over the past eight years, is consistently performing above expectations, and has seen significant above market growth since it was launched. We are excited to have taken this step and to develop it into a full Sportsbook, while also securing a continued collaboration with our long-term and valued partner Kambi for the coming five years”, commented Henrik Tjärnström, CEO Kindred Group. Before adding: “The experienced team behind the Kindred Racing Platform, who built it with sports betting in mind from the start, are well into the process of expanding the platform into an in-house controlled Sportsbook platform. Following the Relax Gaming acquisition in 2021 this is the next step in our long-term strategy of securing greater product control ».

Kristian Nylén, CEO and Co-founder, Kambi Group, said: “Kambi and Kindred continue to enjoy a fantastic relationship and I’m delighted this agreement sees both parties to commit until 2026. Kambi prides itself on being the key enabler for visionary operators in regulated markets across the world, and we look forward to supporting Kindred with our modularized sportsbook technology and services over the next five years.”