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Dafabet becomes principal partner of AFC Bornemouth

June 28, 2022

Dafabet is the new principal partner of AFC Bornemouth. As part of the two-year partnership, its logo will feature on the front of the men’s playing shirts in an important part of the club’s commercial goals of maximizing revenue in the Premier League. Dafabet will also make a financial donation to the Club’s Community Sports Trust to support projects that help get adults into work.

John Cruces, Head of Sponsorships at Dafabet commented: “We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League. It’s no surprise to anyone, it’s the most watched league in football - so being on the front of the shirt gives us excellent branding worldwide. As with all our partners we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season. Finally, we look forward to the new season and are sure we’ll work together to achieve common goals.”

“Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club”, added AFC Bornemouth’s Commercial director Rob Mitchell. “The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion. “Dafabet have a huge presence in sport having worked with a whole host of clubs in different areas and we look forward to a successful partnership with them over the next two years.”


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