A new innovative bet sharing tool for Unibet

Unibet is about to launch Betshare, that allows players to “customize the look and feel of the betslip, with the purpose to share on social media”. This new innovative bet tool, which has a mobile-first approach will be launched in most of the countries where Unibet operates.

This new tool, developed only for Unibet’s customers, can be found in the Sports My Bets section with plans on the table to further enhance accessibility. There are no restrictions in place regarding the type of bets that can be shared, e.g. open, settled, cashed out bets. All the backgrounds will contain Responsible Gambling messaging to ensure players are reminded to gamble responsibly.

 “Unibet is the first major sports betting brand to bring a sharing tool of this kind to the market. The advantage of our players becoming content creators has become a fascinating topic of discussion at Kindred. Our players are increasingly looking to share experiences and bets in our ever-expanding digital landscape and we are glad to be able to offer them this tool right ahead of the Euros”, said Erik Bäcklund, Chief Product Officer, Kindred Group. “The Background feature allows players to select and choose from up to eight different background visuals and we have developed our own suite of emojis that players can add to give the betslip a light touch. Text can be used to add written language and Unibet’s customers can scribble and highlight with Paint. This is truly an innovative and exciting tool. We are are rolling it out continuously and the acknowledgement so far has been fantastic. However, the product development journey does not stop here. We are incredibly excited to continue the development process with our players and to ultimately craft a tool that sets Unibet apart, added Johannes Nijboer, Head of Sportbook business development, Kindred Group.