PokerStars launches personalized poker advice videos

PokerStars has launched ‘Level Up With Lex’, which consist of personalized poker advice videos to help its community to ‘level up’ their poker strategy and hone their poker skills with the help of one of the most well-known faces in poker: its ambassador Lex Veldhuis.

‘Level Up With Lex’ provides clear, simple and personalized poker advice videos based on a player’s real money Spin & Go game, helping to improve their skills. The videos can be created by opting in on ‘The Rail’ in the PokerStars software and can then be viewed on The Rail or received via email or push notification if players have their poker communication preferences enabled in ‘settings’. The tips are highly personalized to the player and focus on improvement and education. Each piece of advice is based on data generated by PokerStars’ proprietary machine learning platform, which reads and analyses hand histories to detect mistakes and is therefore true to the individual’s actions at the table.

This innovation “aims to help the PokerStars community develop their skills in a unique way and I’m proud to be part of this innovation. Learning poker strategy as a beginner can be challenging as there’s so many resources out there, but ‘Level Up With Lex’ gives clear and simple advice that’s easy to take on board, meaning players get the most out of their time at the tables. It’s taken a lot of hard work and effort and I’m looking forward to seeing players benefitting from this technology”, said Lex Veldhuis.

Severin Rasset, PokerStars Managing Director & Commercial Officer, Poker, Product and Innovation, added: “Personalization of our players’ experience and making their time with us more beneficial is at the heart of this innovation. We wanted to give our players a seamless and interesting way to improve and learn. When people are improving and progressing their skills, they generally enjoy the experience more and this is great for the game. This is the first large-scale, consumer facing use of AI for online poker and we are truly excited to bring this to our players who get the benefit of learning from Lex and one of the most sophisticated tools in online gaming.”