Bwin named Official Partner of Europa League and Europa Conference League

Bwin had signed a partnership with UEFA that makes the sports betting operator an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three seasons (2021-24).

“We’re proud to be an Official Partner of the UEFA Europa League and the UEFA Europa Conference League alongside other major international brands. The partnership will provide an array of exciting opportunities to enhance our offer to our customers, creating unique new experiences and content. Il also provided bwin with a formidable platform to reach fans in regulated sports betting markets around the world, highlighting our unparalleled combination of the best product and the most responsible environment in which to bet”, said Stephan Hellman, Entain’s Managing Director Europe. As the Official Sports Betting Partner of the two competitions, bwin will enjoy high visibility in both. The sponsorship rights also provide bwin the use of content and footage from both competitions on its own platforms, along with access to tickets and hospitality to create incredible experiences and entertainment for its customers.

This partnership allows UEFA to engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports integrity and a commercial perspective. “We’re delighted to have secured bwin as the first ever Official Sports Betting Partner for one of our competitions at Official Partner level. As a brand that defines itself by being in touch with fans and their passion for football and clubs throughout Europe, bwin is a great fit for our competitions, stated Guy-Laurent Epstein, UEFA Marketing Director. Before adding: “Bwin is the world leader in responsible sports betting with a rich and long-standing tradition of partnerships in football, supporting clubs, federations and competitions worldwide. Their vast experience with sponsorship activations will be an invaluable contribution for both competitions”. As part of the partnership, bwin will support UEFA’s fight against match-fixing in order to maintain the integrity of the sport. In parallel, UEFA is further developing its internal unit of experts and investigators in the field.