Europe’s gambling revenues up 23% in 2022

According to the “European Online Gambling – Key Figures 2022” report published by the European Gaming and Betting Association (EGBA) in partnership with H2 Gambling Capital, Europe’s gambling market revenue increased by 23% to €108,5bn gross gaming revenue (GGR) in 2022, driven by a significant rebound in land-based gambling revenue following the reopening of casinos and betting shops. The gambling market revenue stabilized this year at 8% above 2019’s pre-pandemic revenue levels.

The steady growth in online gambling revenue continued in 2022, reaching €38,2bn GGR, an increase of 8% compared to 2021. Meanwhile, land-based gambling revenue rebounded significantly to €70,3bn GGR this year, a growth of 34% compared to 2021 levels, but remained down 6% compared to 2019 revenues.
The annual report, covering the EU-27 and UK gambling markets, includes aggregated data and forecasts for Europe’s gambling market, online gambling products, and information about the different national gambling markets in Europe, as well as the latest customer and revenue data from EGBA member companies – bet365, Betsson Group, Entain, Flutter, Kindred Group, and William Hill.
“Europe’s gambling market began to stabilise this year following the unprecedented upheaval and disruption of the pandemic. While the steady upward trend of online gambling continues, land-based gambling is now rebounding from the widespread shutdowns of casinos and betting shops during the past two years. The World Cup provided an uplift for operators this year, with several unexpected match results being friendly to the bookmakers”, said Maarten Haijer, Secretary General, EGBA.

EGBA members has a combined €11,6bn in online gambling GGR, accounting for 33% of Europe’s total online gambling revenue that year with sports betting accounting for 46% of online gambling GGR, followed by casino at 45%. The report reveals that in 2023, the share of pre-match sports betting grew, accounting for 66% of online sports betting GGR of EGBA members. It also shows that a total of 29,8 million online customers in Europe processed 111,6bn online bets or stakes (including bonuses), with a combined value of €202,9bn. €191,3bn have been returned in customers winnings, with an average return to player rate of 94.3%. Europe counts 225 online gambling licenses across 21 countries, with online licenses now in Croatia and the Netherlands.