Kindred continues efforts to promote safer gambling

Kindred Group partners with the European Association for the Study of Gambling (EASG) to promote The Bettor Time app. Developed by leading company in mobile mental health assessment, Zafty Intelligence can help identify early signs of gambling addiction do its customers. The app will be first available for Android devices with iOS to follow.

 “For us promoting the Bettor Time App is a given and it is in line with our commitment of zero per cent revenue from harmful gambling by 2023. The technology behind this app with Zafty’s unique machine learning algorithms that take the recorded activity and learn each user’s normal behavior is very interesting. This app can help users make better informed decisions about their gambling. We are proud to promote this app and I recommend other operators to follow”, said Maris Catania, Head of Responsible Gambling and Research, Kindred Group.

On the surface, the self-control app is essentially a time tracker that monitors a user’s time spent on gambling-related activities across all operators. To measure their use, the app timestamps recognized gambling products that are open and front of screen. 

EASG will control and distribute the aggregated anonymized user data for academic research, the goal being to “share access to this app across all markets and the wider industry, ensuring that operators can offer their customers access to the app and improve their responsible gambling efforts based on any research conducted”.